THE WILD TRUTH

WE’VE COME A LONG WAY IN TWO DECADES

Our tale begins in 1996 with two entrepreneurs and a dream: to free Albertans from the tyranny of boring beer. Mike and Alan’s strategy was simple: put Wild Rose Beer in the hands of Albertans, and it will surely win their hearts. Through 2 decades of block parties and adventure sports – with an old air force hangar thrown in for good measure – the strategy worked. Today, we’re proud of our award-winning creations. But we’re most proud to be Alberta’s Craft Beer.